Traditional marketing has taken quite a hit these days because of the rise of digital marketing. Traditional marketing mainstays like television, radio and billboards have been devalued considerably because of the changes in consumer behavior and attitudes. Meanwhile online marketing strategies including SEO, social media marketing, and email marketing continue to grow in usage and significance. There are however some traditional marketing areas that continue to produce high quality results. One great example is trade shows that remain some of the best marketing opportunities available to companies. For companies that are in the right industries trade are potent. They offer…
Getting Your Company Ready for a Successful Trade Show
